Band Names and Album Tracks / Group Meeting 2

Today, we gathered and went over the necessary items for the pitch. Of the five, we only need to work on our band identity/marketing more. We also started to think up names for our band, as follows:

• The Dropouts
• Melted Sin
• The Beautiful Damned

We also came up with an album name and record label.

"You'll Love Me When I'm Famous", published by Burning Car Records (personally I think Entertainment works better here).

Our song list is as follows:

1. Dystopian Living (I prefer Dystopian Future)
2. You'll Love Me When I'm Famous
3. Goin' Down
4. Ugly Faces
5. On The Run
6. White Wine and Red Roses
7. When The Wind Blows From The East, Cut Down The Willow Tree ft. Slash
8. If Looks Could Kill
9. Despots And Killers ft. Billy Joe Armstrong
10. The Devil Made Us His Children (subject to change)

Representation in music videos

Unconventional representations of men

Masculine Identity

Actual Treatment - Ready for pitching

Olivia, James, Frank Actual Treatment

Music Video Treatment

Olivia, James, Frank Treatment

Essentially, this is a summary of the previous posts.

More costume design

Dito, Ben and Ethan/me

In the context of costume design, we decided to give each band member their own colour. Olivia gets purple, Dito gets silver, Ben gets gold and Ethan gets a nice neon blue. These outfits are designed to look smart, cool and sexy all at the same time.

Group meeting one

Agenda:
To finalise the idea for our music video, alter any parts that are impractical and decide on the final cast, costumes, locations and props ready for us to pitch our idea.

Final Idea
The final idea for our music video is very similar to our initial idea. However, some of the features have been slightly edited to make them more practical. The performance aspect of the video has mostly stayed the same, with the idea of the band playing in a dark room with spotlights to show the isolation and to reinforce the idea of her confessing and being locked up.

Our idea for the ending has now been changed, as instead of showing the singer alone in the darkness, we will now show the singer blowing out the candles in the dark room, causing a blackout. We felt this ending was much more ambiguous and would therefore work better.

The narrative has also mostly stayed the same, although now in consideration of time and practicalities the flashback during the middle bridge will be done in a 'Sin City' style, with the shots being in black and white but with some colours showing through. Instead of a fairground we are thinking of maybe just using a park as it would be easier to access and film in.

We are still hoping to do the 'drawn animation' idea, which will mean we won't need an actual location as we can draw that into the background when editing.

Locations

• Studio / Dark Room - Band performance area
• Wooded area - Grave scene
• Park / Fairground & Bedroom - Flashback
• Plain room - Possible animation for flashback

Actors

• Singer - Olivia Cole
• Guitar - Ben Steyn
• Drums - Dito Widjono
• Bass - Ethan Carter / Frank Tan

Olivia Cole

Ben Steyn

Ethan Carter

Dito Widjono

As well as the band members, we will also need:

•  Boyfriend - James Reader
• Cheating Girl - TBC

Props

• Candles & Candle Stand
• Instruments
• Spade
• Photos of Girl + Boy
• Smashable / Burnable objects

Costumes

• Band costumes
• Boy's / other Girl's outfits
• Singer's 'normal' clothes

Reflections on 1D website

Advertising.

What is it all? It's 360 degree marketing, highly orchestrated to promote the image that the record label wants. It's a contemporary advertising campaign, driven by Web 2.0 for a predefined target market, in this case, 7-14 year old girls primarily. Syco Music has designed the website to be the home hub for all of One Direction's advertising.

Advertising starts with constructing a brand. In One Direction's case, by running off the back of X-Factor losers, they gained a lot of public goodwill, which mean that the public was very accepting of the group already. It also provided a stable base for the marketing team to build on. One Direction is a group of 5 boys who can sing well, but not outstandingly. They have pretty faces, but are marketed to be innocent, naive, all of the advertising is designed to show One Direction as this sort of summer camp love interest.

The end result of all this advertising is supposed to be profit. In our jobs as the record label for a new upcoming band, we have to shift our band's product to gain money. We have to sell the album, single, as well as the video and tour tickets.

We can do this through the more contemporary online marketing campaign, through which we could create a viral network via YouTube videos, Facebook or Twitter. We could create a website from which all news and fan interactions could take place. We could create a store with which to sell merchandise such as clothes, or accessories like mugs, calenders or posters. We could even create an iPhone or Android app to promote our band.

Alternatively, we could advertise our artist via endorsements, for example, One Direction endorses Nokia phones, with a new 1D Nokia C3 and C202 phones coming out soon, as well as Twitter endorsements via Ollie Murs, who comments on 1D. As it happens, Ollie Murs' record label is owned by Sony, as is Syco. Finally, we could go with the traditional broadcast media. That is, magazine interviews, TV spots, radio advertisements, billboard posters and bus stop posters, etc.

One Direction's advertising campaign is pluralistic. This means that aside from their main target market, they are also targeting a secondary and possibly even a tertiary market. The secondary would be older girls, teenagers aged 14-20. The tertiary would be the primary market's parents. They have to like the product for them to buy it. If they find the boys appealing, then they are much more likely to buy an album or a single for their children. They may even like the band themselves, buying the single because they like 1D as well. It's all a cunning plan to sell as much product as possible.