During the course of re-edit, I learned several new things, the most important of which is that every single frame counts towards the fluidity of a sequence. If even one frame is missing, then the latter clips in a music video may not match with the lyrics correctly, resulting in a misaligned video.
In addition, I learned that cutting to the beat is a very effective way to keep up the energy of the song, making a steady pulse makes it easier to enjoy and it adds to the memorability of the song. Sometimes, cutting off beat is an effective way to promote band identity, and connotes a sense of individuality, of being strange, weird and special. In contrast, the acting in the music video is done in a way that brings everyone together. As such, the editing of a song is essential to help with the feel of the music video.
Wednesday, 6 July 2011
Everybody Get Up re-edit
Posted by Latymer Media 2010 at 01:24
Labels: preliminary work
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