The One Direction website is a giant host of advertising and interactivity. Even on the first page, before you get access to the main website, there is a giant embedded YouTube video of their debut single, designed to advertise the music and interest people, with 3 links to purchase the single at the bottom, whether at Amazon, HMV or iTunes.
On the main page, you are immediately greeted by a giant splash image of the 5 members, as well as another link to purchase the single overlayed on top, ensuring that someone will purchase it, as the splash is the first thing to catch your attention. Right above that is a link to connect with the respective Facebook, Twitter and YouTube pages, creating a wide network with which to advertise with.
Even on the news page is an item dedicated to selling the group; personalised gift prints, messages to send in their handwriting. There is information on the tour dates, as well as competitions to win a copy of One Direction's book, as well as a video of their reflections of the book signing.
On the music page, there are yet more links to purchasing pages, with the same image as on the main page greeting you. Many followers may buy the single just to see their faces every time. Already, the website is being consistently branded, with 'One Direction' emblazoned across the header and the logo always in the top left corner of the screen.
On the sidebar to the right, there are also Facebook and Twitter comment boxes, which allows the target audience to interact with the website and thus give them a more vested commitment to the website.
Also on the website are photo and video pages, on which you can post comments from Facebook. There are also fanart pages, where fans can post their photos that express their deep passion for One Direction.
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